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Post by martha on Aug 26, 2009 21:52:28 GMT -5
On several Judy Garland message boards recently, there has been chatter about a print ad (appropriate licensed) featuring a Judy lookalike .... I just followed some links to the source on the company web site .. here's judy's lookalike image  and lookee here. a similar idea featuring our ms. hepburn. 
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Post by Judy on Aug 26, 2009 22:31:22 GMT -5
Martha: Could you please provide the link to those Armstrong ads? Thanks. Judy
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Post by Judy on Aug 26, 2009 22:33:15 GMT -5
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Post by Shaun on Aug 27, 2009 15:49:18 GMT -5
I must say they've done a good job. Armstrong didn't go the tacky route by placing the the lookalikes in iconic film scenes. That would have been obvious. I first saw this Judy Garland lookalike in an issue of Better Homes and Gardens a few weeks ago. Without knowing anything about their advertisement campaign, I immediately thought that woman looked like Garland. Then I flipped the page and saw the Hepburn lookalike. I like these ads and I think they're kind of clever. More please. How about Crawford, hmmm??
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Post by babytheleopard on Aug 27, 2009 20:05:30 GMT -5
This is so cool!!!!! Wow, that woman looks just like Judy...the Kate one is pretty good too! ;D Where'd you find these??
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Post by martha on Aug 27, 2009 21:24:01 GMT -5
sounds like some people have actually seen the print ads. i saw the garland ad as passed around on garland discussion boards .. and when i went to the home base armstrong web site .. the same one that judy posted .. i saw the hepburn one in the series. i agree .. they are suggested by the personae of the stars represented but not intended to recreate a scene .. much more interesting design and concept than that simple one ... a classy campaign, to my non-designer eye ..
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Post by HollywoodHepcat on Aug 27, 2009 23:01:51 GMT -5
I've never been this tempted to buy laminate flooring before.
Armstrong Campaign: Success!
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Post by gottamatch on Aug 28, 2009 4:02:04 GMT -5
Tick of approval from me being a huge Judy fan as well as obviously a Kate fan. I think the ads are classy and tasteful and like Shaun said they aren't trying to imitate super famous scenes. Now this I can take unlike that tacky Katie's Corner *shivers*. Which is wierd because I actually like every one of Alexandra Billings' other videos. The ones where she is going for acting jobs, her Liza story, her Bea Arthur story, they are really cool and give you that anxious cast feeling she must get. I know lots of people on this board love Katie's Corner so I won't say any more. Each to their own. Thanks for sharing the ads. Very clever  Jess
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Post by Shaun on Aug 28, 2009 15:01:44 GMT -5
It feels like we're in on something by being admirers of these women. If someone isn't super familiar with Garland or Hepburn as we are they probably just see these ads as beautiful women sitting on nice flooring. Now if the model was in a Dorothy Gale getup everyone would say, "oh I get it." This way, it is our little secret.  Now I want to see more of these ads! Katie's Corner has started to get repetitive but it still has moments of brilliance I think. I can tell Alexandra Billings is a big Kate fan rather than just a casual admirer. How else can she reference something as obscure as Morning Glory in those skits? I'll keep watching.
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Post by Shaun on Aug 28, 2009 15:04:30 GMT -5
I love the retro/modern setting of the Judy one and I want to live in the Kate one. It makes me wonder what Armstrong could do with Joan Crawford or Marlene Dietrich.
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Post by CrazyForKate on Jan 20, 2010 22:55:47 GMT -5
Wow, those are awesome! Very tasteful, and the model is not overdone, which is great. They have some very clever ideas with some of the others, too, like Dean Martin. My fave is the Gilda Radner one though 
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